|Photo by Michal Czyz | unsplash.com|
While opening your research up to the public through the media can be a daunting step into the unknown, there are plenty of potential benefits, including a broader audience, collaboration opportunities, and increased funding.
For researchers at La Trobe, there is a cornucopia of resources available for researchers looking to write for the public, write a press release, or broaden their audience. But preparing for a media interview – whether it be for print, radio or television – is a challenging task for any researcher, thanks in no small part to the unpredictability of interviews!
As an agricultural scientist, my run-ins with the media have been somewhat unorthodox, to put it lightly. From small town papers to state-wide radio, giving media interviews has given me opportunities to think about my research from different perspectives, and reframe it in ways that make it accessible to different audiences.
I am a long way from an expert in interacting with the media, but if you feel ready to start answering questions from journalists, you'll need to start asking yourself these questions first!